In the ever-evolving world of wellness, it’s no surprise that intravenous (IV) therapies have surged in popularity.

Among these, NAD (nicotinamide adenine dinucleotide) IV drips have become the talk of the town, with promises of improved energy, better focus, anti-ageing benefits and addiction recovery.

What are NAD IV drips and why are South African celebrities, influencers and everyday folk flocking to them?

Let’s dive into the science, the appeal and the reality behind this wellness phenomenon.

What are NAD IV drips?

NAD is a coenzyme found naturally in our cells that plays a crucial role in energy production and DNA repair. As we age, our NAD levels decline, which is thought to contribute to fatigue, cognitive decline and other symptoms of ageing.

NAD IV therapy involves administering this coenzyme directly into the bloodstream through an IV drip. This bypasses the digestive system, allowing for quicker absorption and reportedly delivering faster results.

Body360 Medical Aesthetics, based in Cape Town, outlines the potential benefits of NAD IV drips, which include:

-Improved cognitive function and memory retention

-Enhanced mood and concentration

-Increased physical strength and athletic performance

-Reduction in chronic fatigue and pain

-Reversal of ageing symptoms

-Better hair and nail growth

-Assistance with weight management

But are these claims too good to be true? Why the sudden surge in popularity? The rise of NAD IV drips aligns with the growing demand for quick-fix health solutions, especially among South Africans seeking to combat the stresses of modern life. Influencers and celebrities have played a significant role in popularising this trend.

South African fitness guru and influencer Lisa Raleigh, for example, has shared her positive experiences with IV drips, highlighting their benefits for energy and recovery. Other local personalities, such as award-winning content creator Mihlali Ndamase and business mogul and actress Khanyi Mbau have been vocal about their investment in self-care and wellness, further driving interest in these treatments.

The appeal lies in the promise of instant results. Whether you’re battling exhaustion, a lingering hangover, or simply looking to boost your overall vitality, NAD IV therapy is marketed as a solution that works fast sometimes within hours.

The science behind the trend

While NAD IV drips sound like a miracle cure, it’s important to examine the science critically.

NAD is essential for cellular processes and replenishing it may indeed have health benefits. Research has shown that NAD supplementation can support mitochondrial function (the cell's energy powerhouse), reduce inflammation and even promote DNA repair. However, much of the evidence supporting IV NAD therapy is anecdotal or based on small studies.

Large-scale clinical trials are still needed to fully understand its long-term effects and efficacy.

Safety and risks

As with any medical treatment, NAD IV drips come with risks.

Common side effects include nausea, cramping and dizziness during the infusion. While rare, allergic reactions can occur. It's crucial to ensure you’re receiving these treatments from a reputable clinic with trained medical professionals.

In South Africa, the wellness industry is largely self-regulated, which means it’s up to consumers to do their homework. Look for clinics with positive reviews, transparent pricing and licensed practitioners.

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