The sports agency, which has big stars such as Kevin de Bruyne and Vinicius Junior on their books, want to unearth and develop hidden gems before seeking opportunities for the players in some of the biggest leagues in Europe.

“Our key strategy is to sign five or six of the best young players in Europe each year, in Brazil, the US and now Africa,” Campbell said. “The continent of Africa is rich in football talent. We have done some soft touch stuff, but now we are looking to really ramp that up.

“Our key goal is to move players to Europe. There is an abundance of talent here and with our network and support, and the support we can give them off the pitch, we think they have potential to transition.

“We are looking at West Africa to be the centre point of our wide African strategy.

“The continent is rich with talent. We have seen agencies have tried to do it, and some have done it to a good level. But it becomes transactional to them.

“We don’t just want to be a transactional agency. Michael has shown that in other sports in South Africa. When we take the talent out of communities, we want to give back in some way.”

Michael Yormark, the president of Roc Nation Sports, says the support these athletes receive off the pitch is as important as all the hours spent on it to develop and get better. They hope they can have a huge impact on the lives of these players.

"This is not about commissions and transfer fees. It’s about impacting the lives of these kids, giving them hope to develop a career in the sport, and ultimately allow them to move on to Europe and have great journeys," Yormark said.

"We want to support them on and off the pitch, supporting the people that are part of their sphere of influence, their families. Roc Nation is a family and everyone we sign we welcome into our family.

"We want to inspire them, encourage them and do whatever we possibly can to achieve their goals and objectives. They want to play on the biggest stage and our goal is to take them there.”

@JohnGoliath82

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