Maxhosa Africa to unveil the ‘Maxhonassaince’ collection at Paris Fashion Week
South African world-renowned fashion brand Maxhosa Africa is returning to Paris Fashion Week this season.
Maxhosa, who has showcased on several international platforms, including New York Fashion Week, is back this September as the only African designer on the Paris Fashion Week calendar.
This season, Maxhosa will be unveiling its “Maxhonassaince” collection inspired by renaissance art to explore the rebirth of Africa.
“Imbuing the opulence and exuberance of renaissance art with an African perspective, the collection features jewel tones, florals and crowns, as well as excessive adornment while still bearing the patterns iconic to MaXhosa Africa’s house style.
“We cannot forget patterns as they are the DNA of MaXhosa, which is what our ancestors left for us,” said MaXhosa Africa chief creative director Laduma Ngxokolo.
The designer added that for so long, non-Africans have been defining African luxury without fully understanding it, and this season, they are committed to changing the narrative.
“For this collection, we wanted to define what luxury means to us as a brand - beyond the preconceived ideas of a colonial representation of the continent,” he said.
“At MaXhosa Africa, we believe luxury is as much about refinement and craftsmanship as it is about an individual representation of culture that is imbued with a spiritual legacy and a sense of individuality that makes it at once modern and historic.
“Through our manufacturing processes, we 100% empower the next generation of fashion designers and technicians committed to sustainable production.”
Maxhosa Africa will showcase at Paris Fashion Week on September 27.