Tea-rrific bubbles: how sparkling tea became Gen Z's go-to refreshment
In a dynamic beverage market increasingly dominated by sugary sodas and carbonated drinks, a refreshing twist is captivating the attention of health-conscious consumers - particularly Gen Z.
Enter sparkling tea, a sophisticated fusion of traditional tea and the delightful fizz of sparkling water that has quickly become a sought-after drink, channelling the wellness ethos of a generation obsessed with authenticity and sustainability.
So, what exactly is sparkling tea?
Typically created by combining an array of black, herbal, white, or green teas with sparkling water, this drink can also feature fun alternatives such as ginger ale or lemonade in some recipes.
While some styles share similarities with kombucha - a fermented tea drink known for its health benefits - most sparkling teas are simply an effervescent revitalisation of classic iced tea.
The result? A delightful balance of taste and refreshment that’s hard to resist.
One of the sparkling tea’s standout attributes is its vast range of flavours, enticing taste buds and catering to all preferences.
With options that span from floral notes like hibiscus to the zestiness of peach-infused green tea, the sensory experience is endless.
Imagine savouring a refreshing glass of tropical hibiscus sparkling tea on a sunny summer day, or indulging in the subtle sweetness of a peach and green tea blend - each sip brings something special.
Increasingly, the health benefits associated with sparkling tea are propelling its prominence.
According to the International Wine and Spirit Research (IWSR), non-functional drinks are witnessing a surge in popularity, with sparkling tea standing at the forefront of the no-alcohol trend.
Its appeal lies not only in its delicious taste but also in its wholesome ingredients. Packed with antioxidants and devoid of artificial additives, sparkling tea presents a guilt-free alternative to sugary sodas, while its effervescent character delivers a refreshing lift.
This makes it an ideal choice for individuals aiming to align their beverage choices with a healthy lifestyle.
The rise of social media platforms has also played an instrumental role in the beverage's popularity. Instagram and TikTok create fertile ground for Gen Z to discover, share, and celebrate food and drink experiences.
The aesthetic allure of sparkling tea - complete with unique colours and textures - makes it an Instagram darling, with trending hashtags that reflect its growing status among young, health-conscious consumers.
Moreover, this generation's shift towards healthy and sustainable products has not gone unnoticed by manufacturers. Brands offering sparkling tea often highlight their commitment to natural ingredients and eco-friendly practices.
Many sparkling teas are crafted from organic tea leaves and infused with natural fruit essences, steering clear of harmful additives and excess sugars.
This transparency resonates with younger consumers who increasingly demand authenticity and social responsibility from the brands they choose to support.
In South Africa, several sparkling tea options are tantalising taste buds and aligning with the wellness trend.
ALKMY Sparkling Tea is a notable contender, fusing African botanicals and adaptogens to create refreshing drinks that celebrate the healing gifts of Mother Nature.
With mineral water sourced from the Cape Winelands, it offers an invigorating and delightful beverage experience.
Additionally, Carmien teas presents delicious iced teas with a Rooibos base in flavours like berry hibiscus, tangerine grapefruit, and geranium mint, served either on ice or as a thirst-quenching drink enjoyed straight from the can.
These options are testimony to the versatility and charm that sparkling tea brings to the table.