A food vlogger recently took to X to explain how and why she decided to stop creating content for her YouTube channel that she had started three years ago.
In a surprising turn of events, a beloved food vlogger has announced her departure from YouTube, following three years of dedication and a substantial financial investment exceeding R150,000.
Taking to X, Nalini Unagar detailed the emotional and financial toll of her journey, sparking extensive discussion across social media.
Unagar shared her story with an air of raw honesty, stating, "I failed in my YouTube career, so I'm selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know."
The post went viral, racking up over 1 million views, as it struck a chord with many who have felt similarly disheartened by the unpredictability of online platforms. In her thread, she delved into the specifics of her investment.
"I have invested approximately Rs 8 lakhs in my YouTube channel for building a kitchen, buying studio equipment, and promotions. The return? Rs 0," she lamented.
In a surprising turn of events, a beloved food vlogger has announced her departure from YouTube, following three years of dedication and a substantial financial investment exceeding R150,000. Taking to X, Nalini Unagar detailed the emotional and financial toll of her journey, sparking extensive discussion across social media. Unagar shared her story with an air of raw honesty, stating, "I failed in my YouTube career, so I'm selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know." The post went viral, racking up over 1 million views, as it struck a chord with many who have felt similarly disheartened by the unpredictability of online platforms. In her thread, she delved into the specifics of her investment. "I have invested approximately Rs 8 lakhs in my YouTube channel for building a kitchen, buying studio equipment, and promotions. The return? Rs 0," she lamented. With a growing sense of frustration, she elaborated, stating, "I'm honestly angry with YouTube. I spent my money, and time, and even risked my career to build my channel, but in return, YouTube gave me nothing. It feels like the platform favours certain channels and specific types of videos, leaving others with no recognition despite the hard work." Despite the outpouring of support from her followers, encouraging her to persist and continue creating, Unagar stood resolute. "I'm overwhelmed by your suggestion not to quit YouTube. Let me remind you— I dedicated 3 years to YouTube, creating over 250 videos. However, I didn't get the response I had hoped for, so I've finally decided to stop making videos and have deleted all my content from the platform." “There are close to 10 crore YouTube channels. It will take some time to reach. But, once you are there, there is no stopping you. Change the strategy. Work on the thumbnail for hours. You are almost there. Keep grinding”, wrote one user. “It’s not true that YouTube rewards everyone who works hard. Success depends on algorithms, trends, and audience engagement, not just effort. Many creators put in hours of work but struggle to get noticed. Hard work matters, but strategy, timing, and luck play a big role too,” wrote another user. A third wrote: “This shouldn’t bring you down or discourage you, just put in more effort. Success is already at the corner.” Responding to comments, she reiterated her decision: "I think trying for three years is enough. If it were a local business, I could have earned something in return, even a small amount. But with YouTube, you don't get anything, even after spending so much time."With a growing sense of frustration, she elaborated: "I'm honestly angry with YouTube. I spent my money, and time, and even risked my career to build my channel, but in return, YouTube gave me nothing.
“It feels like the platform favours certain channels and specific types of videos, leaving others with no recognition despite the hard work."
Despite the outpouring of support from her followers, encouraging her to persist and continue creating, Unagar stood resolute.
"I'm overwhelmed by your suggestion not to quit YouTube. Let me remind you — I dedicated 3 years to YouTube, creating over 250 videos.
“However, I didn't get the response I had hoped for, so I've finally decided to stop making videos and have deleted all my content from the platform."
I’m honestly angry with YouTube. I spent my money, time, and even risked my career to build my channel, but in return, YouTube gave me nothing. It feels like the platform favors certain channels and specific types of videos, leaving others with no recognition despite the hard…
— Nalini Unagar (@NalinisKitchen) December 18, 2024
“There are close to 10 crore YouTube channels. It will take some time to reach. But, once you are there, there is no stopping you. Change the strategy. Work on the thumbnail for hours. You are almost there. Keep grinding”, wrote one user.
“It’s not true that YouTube rewards everyone who works hard. Success depends on algorithms, trends, and audience engagement, not just effort.
“Many creators put in hours of work but struggle to get noticed. Hard work matters, but strategy, timing, and luck play a big role too,” wrote another user.
A third wrote: “This shouldn’t bring you down or discourage you, just put in more effort. Success is already at the corner.”
I am overwhelmed by the response I received from everyone, but my decision to quit YouTube is final, and there’s no turning back. I have already started a new journey over the past few months and am working on it. Stay connected—I’ll share positive news soon as I launch my…
— Nalini Unagar (@NalinisKitchen) December 23, 2024
Responding to comments, she reiterated her decision: "I think trying for three years is enough. If it were a local business, I could have earned something in return, even a small amount. But with YouTube, you don't get anything, even after spending so much time."