Meet the visionary creator behind Simone Andreoli's fragrances
Simone Andreoli explores the olfactory dimension since his childhood, developing a keen interest for the world of smell.
His childhood is deeply marked by frequent travels, along with parents, which constantly project him in multicultural context and bring him to interact with realities very distant from his local daily life.
The experiences in far destinations, from the Caribbean to the Pacific islands, from Middle East to Asia, will influence his stylistic taste; the discovery of exotic fruits, precious spices and tropical flowers will engage his senses.
At the age of 8 years old, he arrives in the Provence with his parents for a family holiday and a visit at the fragrance laboratories will trigger and will mark his professional and artistic future.
“People often ask me why did I choose to become a nose... and to me it has always been Perfume choosing me. It is a deep unconscious vocation you feel inside yourself as artist and you know you can express that creativity with the language of scents; a language leading you everywhere”.
With the promise to return one day where everything began, he starts at the age of 18 years old his path in the world of fragrance beginning the apprentice at Grasse Institute of Perfumery.
In Grasse he educates his nose at the olfactory culture, knowing raw materials, working with natural essences and starting the manipulation of synthetic molecules. A true education path to assimilate all the essential fundamentals to build the architecture of a fragrance refining his technical skills in the close Cabris where he gets deeper in the art thanks to all the extraction laboratories.
After almost 4 years of studies and team working projects, Mr Simone Andreoli comes back in Italy and develops an independent exclusive brand of fine fragrances which could evokes his journeys, his personal feelings and memories with the art of perfumery without being part of mainstream big corporation, rather in a total freedom; from the choice of the ingredients to the choice of inspirations.
A fine brand which truly embodies his vision of the perfumery; modern, contemporary and with his life mantra “young, wild and free”.
The stylistic rigour and the Italian heritage bound towards the research of excellence push him to source the noblest raw materials from each country of the world for the creation of a true scent masterpiece.
In 2014, at the age of 24 years old, Simone Andreoli and his business partner Mr Alberto Gaiti, launch the brand in the niche business of artistic fragrances with a range of high end perfumes that evoke itinerary experiences like a travel journal; full of contents, layers and sophistication. The complexity of his creations reflects the will to work with no compromises to ensure products that could be timeless and genderless. A brand destinated to enchant all people; from neophytes to connoisseurs.
Fragrances of art, olfactory jewels to wear
Simone Andreoli, name and brand in constant ascent in the high perfumery, make its debut in 2014, at the age of 24 years old, as the youngest nose in Italy. Nowadays it is a recognized brand that represents an Italian excellence in the world of luxury artistic fragrances.
All perfumes branded Simone Andreoli are travel pages where every essence evokes memories and sensations that literally transports mind towards every place.
An extremely selective distribution of 150 official dealers on the Italian territory with a strong and consolidated awareness brought him, after 8 years of passion, to be one of the national leading players in niche perfumery.
The development of international markets is an ambition in progress for a brand that today has already a presence in more than 35 countries worldwide with important distributions in United States, Europe, Russia, United Kingdom, Australia and Middle East.