Redefining Luxury: Aquae Jewels' unique blend of Middle-Eastern craftsmanship and modern design
Dubai, long renowned for its futuristic skyline, luxury shopping, and vibrant nightlife, has now established itself as a paradise for jewellery enthusiasts. The city, famous for its blend of traditional Arab culture and ultramodern architecture, has become a hub for luxury jewellery design and craftsmanship.
In recent years, Dubai-based jewellery makers, like Aquae Jewels, have been making waves in the industry by drawing inspiration from the emirate's rich cultural heritage and contemporary spirit. Founded in 2011, Aquae Jewels showcases stunning pieces that embody Dubai's identity and innovation. Founder Catherine Klastersky aims to elevate jewellery beyond accessories, integrate it into lifestyle, and establish Aquae Jewels as the epitome of couture jewellery.
From the Heart of Dubai
Aquae Jewels succeeds by preserving Middle-Eastern jewellery-making traditions. In their Dubai workshop, master artisans combine ancient techniques like filigree and granulation with modern tools, ensuring high quality. Each designer learns to blend trendiness with timeless elegance, resulting in jewellery that appeals to a diverse clientele.
"Our artisans are the heart of our brand," Klastersky emphasizes. “They bring centuries-old techniques to life in our modern designs." This approach has resonated with consumers, contributing to the brand's impressive growth—annual revenue now surpassing ten million dollars.
For instance, The Hera Collection - one of Aquae Jewels' standout lines - exemplifies this fusion, featuring sophisticated four-petalled flower designs in 18 karat gold and white diamonds. It pays homage to traditional Middle Eastern motifs while appealing to contemporary tastes.
Dubai: A Crucible of Luxury and Innovation
Aquae Jewels has positioned itself at the intersection of tradition and innovation, drawing inspiration from Dubai's modern identity. The brand uses only 18 karat gold and diamonds, reflecting Dubai's reputation for high-quality materials. Their commitment to premium sourcing includes diamonds certified by the Dubai Diamond Exchange and gold from sustainable suppliers.
While respecting traditional views of gold as an investment, Aquae Jewels also caters to modern, international tastes. Their collections feature jewellery pieces with clean lines and minimalist designs, echoing Dubai's sleekness and modernity.
Aquae Jewels’ interpretation of luxury, combined with its direct-to-consumer model, reflects Dubai's status as a city that embraces technological advancements and new business opportunities. Combining traditional craftsmanship with contemporary design and business models, it represents Dubai's luxury reputation and role as a global market trendsetter.
Aquae Jewels on Growth and Embracing the Future
As Dubai evolves into a global luxury destination, Aquae Jewels recognises that constant evolution is key to success. The brand stays competitive by exploring new designs and expanding its offerings, introducing ten new designs each month to meet changing consumer preferences and market trends.
Innovation meets artistry in their recently launched Marinier Collection, which features necklaces, hoop earrings, rings, and bracelets in a sophisticated hexagonal link design. Its modularity allows for individual wear or dramatic combinations, showcasing a blend of contemporary and timeless appeal.
In addition to expanding its ready-to-wear collections, the jewellery company has enhanced its custom jewellery service, recognizing the growing demand for personalised luxury items. The brand has broadened its selection of gold and gemstones, allowing for even more unique and tailored designs.
This focus on customisation and technological advancement mirrors Dubai's commitment to innovation and personalised luxury experiences, positioning the jewellery brand as a true reflection of the city's forward-thinking vision in fine jewellery.
Klastersky mentions, "In a world where everything is becoming so fast and artificial, we're preserving something precious—not just in our jewellery, but in our approach to craftsmanship and design. We're slowly creating pieces that reveal their beauty over time, connecting wearers to a rich cultural heritage while embracing the future." For Klastersky, this makes Aquae Jewels an epitome of couture jewellery.