Pharrell Williams’ Streetwear Line Launches a Collection of Pillows

Pharrell Williams has always been known for his eclectic and trendsetting style. The Grammy-winning producer and singer launched the streetwear brands Billionaire Boys Club and Icecream in 2005, and has collaborated with brands like Adidas, Uniqlo, Louis Vuitton, and more over the years. Now, though, he's venturing into home design.

On 1 March 2021, Billionaire Boys Club and Icecream announced the launch of two collectible pillows—one of which has already sold out. “BBC has been able to morph into many things while still maintaining its foundation. When the pandemic hit and our homes became our canvases, I felt it was the perfect time for BBC to get into that space,” Williams tells AD of his new endeavour.

The pillows cost $75 each (R1 120) and come in two designs. The sold-out one is black and white with an illustration of an astronaut on it, while the other, still available, one features an ice cream cone with a man's face on it. Billionaire Boys Club and Icecream (the brands are sort of a package deal) have dabbled in home goods before by releasing products like a porcelain incense burner created in collaboration with Yeenjoy Studio, but now plan to expand much further with the release of rugs and other products in the coming months.

Williams's interest in the home design space is nothing new. In 2019, he announced a collaboration with two Toronto-based real estate developers to create a condominium complex called Untitled. He worked with lead architect Mansoor Kazerouni of IBI Group, who used the sound wave pattern from Williams' song “Gust of Wind” to design the balconies of the building. The condos are still under construction, and will reportedly be done in 2023.

This articles was originally published on Architectural Digest | Rachel Wallace